A virtual marketing datashed system that is fed from multi-category streams of data linked to a continually refreshed pool of consumer marketing data.

Data is live linked via a proprietary dynamic algorithm, not appended periodically like traditional flat files or databases

• New sources integrated on the fly
• Multiple core demographic sources – not limited to specific sources
• Continuous updating methodology
• Real time channel score and rank for vertical markers, mailers and specific offers
• Rolling weekly, 30 day and 90 day hotlines

Channels is not a Database, it is a Marketing Platform
What’s in it?

• Monthly MOB transactions
• Daily and weekly feeds of internet transactions
• Constant infusion of Trigger & Life Event data
• DRTV generated transactions
• Telemarketing respondents
• Monthly multi-source catalog and subscriber files
• Public records updates
• Online and offline survey data
• 3 leading consumer complied sources of base name and address and care demographics
• 900 million records linked with one to several thousand attributes per record

What does it do?
It allows targeted prospect marketing with….

• Postal, email and telemarketing campaigns
• 0-30 day transactions
• 90 day MOB’s
• Enhanced hotlines
• Enhanced trigger and life event hotlines
• Multi channel / multi category
• Vertical channels

Additional Prospect & Customer Applications

• Modeled prospect segments
• Mail file optimization
• House file enhancement
• Enhanced list rental
• Online & telemarketing lead scoring
• Private prospecting database
• Customer profile and analysis
• Lapsed customer reactivation